I always looked on lingerie design with the disappointment of those who, while having the choice to walk several paths, are forced to follow the same one over and over…

Since I was a child I’ve looked on the female body as a work of art, I would look up at my older sisters dressing in the bathroom, at their developing bodies, and I was fascinated by the contrast of shadows from light to dark, by sinuous curves and elegant gestures and experiencing the hypnotizing movement and dance that the body was capable of in any moment, in walking, in a tilt of the face, in drawing, I captured the essence of the great power of feminine energy.

I’ve often thought that the lingerie women wear every day is the daughter of the diktat that has subtly permeated our Western culture, at times distorting the vital, creator and creative, female nature.

With no intention of anti-conformism, when I created the Hot Couture brand, I felt I could express myself freely, celebrating the female body in its entire sensibility and sensuality mysteries, with no fear of being misunderstood, with no care about being judged.

In a time in which a woman no longer has to dress because someone is looking at her, in which we have not to wait for a glance in our direction in order to feel desirable; today woman is alive because she exists, not because she is an accessory to someone else.

After claiming female independence, now is the time that we are really ready to be so, to choose our own way to be it and to take responsibility for the outcome.

While preserving the elegance and classic style that make women the symbol of sublime beauty, we’ve created new designs, structured around the female body’s  ability to feel in terms of a deeper perception, to find enjoyment in the lovely and intangible caress of fabric, around real sensuality, preserved in its own mystery, exhalted in its vitality and creativity.

Thanks to a team made of competent and uniquely talented women, using creative stylistic techniques, we propose original creations, innovative for their use, beautifully crafted from the highest quality Italian fabrics, revolutionary models which freely express our vision of the essence of feminine nature.

Veronica De Luca Gravili